At the recently held Mobile World Congress in Barcelona, the stc Group showcased its leadership in digital innovation by announcing key strategic alliances and presenting its latest technological advancements. The group’s participation underscored its dedication to leading growth and innovative practices within the sector.
Significant collaborations were established through memoranda of understanding with several industry leaders:
- IBM Middle East: A pact with IBM Middle East was formed to enhance fault management systems using the state-of-the-art, cloud-based Netcool platform.
- China Mobile International Limited (CMI): The partnership is set to boost IoT connectivity services for regional businesses.
- Channels by stc x Huawei: In partnership with Huawei, the focus will be on expanding the devices business and exploring strategic initiatives.
- Channels by stc x Samsung: Collaborating with Samsung, this alliance is aimed at fostering growth in consumer electronics and services.
These partnerships with prominent companies like Ericsson, Huawei, and Samsung highlight stc Group’s commitment to fostering a more interconnected global future and its role in sculpting the dynamic digital landscape through collaborative innovation.
The congress also featured various on-ground activations that demonstrated stc Group’s technological capabilities and commitment to sustainability. One such activation was the AI Selfie, an interactive experience that allowed visitors to create digital avatars. The Digital City 3D sand table revealed stc Group’s smart city vision, whereas the Makkah 3D Experience offered an immersive tour of Makkah, showcasing the company’s dedication to cultural heritage and advanced visualization technologies. These were complemented by the IntelliReserve activation, focusing on wildlife data tracking and analysis, and the Sustainable Park activation, providing a virtual sustainability journey.
Collectively, these activations represent stc Group’s innovative approaches to digital transformation, emphasizing their persistent efforts in sustainability and global connectivity.